Home » Burger King launches Lucky Your Way menu to celebrate CNY

Burger King launches Lucky Your Way menu to celebrate CNY

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BURGER King is ringing in the Year of The Dragon with the launch of its newest limited-time offer (LTO), the Lucky Your Way set meals, as part of its festive celebration in anticipation of the upcoming Lunar New Year. 

Available from 1st February to 11th March 2024, the Lucky Your Way set meals feature an exclusive menu inspired by the Chinese New Year, meticulously crafted to capture the essence of the season. 

A breakdown of the Lucky Your Way menu showcases bountiful burgers packed with shredded purple cabbage, nacho cheese sauce, barbeque sauce, American cheese, and carefully customised proteins, including;

  • Lucky Tendergrill: a cluck-ing good time with the inclusion of a delectable 100% flame-grilled chicken thigh meat and crispy chicken strips.
  • Lucky Double Beef: packed with two perfectly 100% flame-grilled beef patties and beef-acon strips 
  • Lucky Salmon: salmon patty paired with crispy chicken strips
Mrs. Lee, Chief Executive Officer of Cosmo Restaurants Sdn. Bhd (middle) with Burger King team launches Lucky Your Way CNY Campaign.

Burger King is also introducing the Lime-Flavoured Fizz and the menu also comes with a trio of delectable desserts – Salted Caramel Cone, the Salted Caramel Sundae Cup, or, the Salted Caramel Coke Float.

Adding to the excitement is the introduction of the Burger King Roving Wheel Game, available from February 10th to 18th, featuring two-time slots, one from 11 am to 3 pm and one from 5 pm to 9 pm. 

Keep an eye out at 7 selected Burger King outlets for the Burger King Roving Wheel including; Ipoh Parade, Johor Bahru City Square, Aeon Tebrau, Prangin Mall, Midvalley Mall, Pavilion Kuala Lumpur & Sunway Carnival—a large, circular wheel divided into sections, each marked with different prizes, actions, or outcomes. 

Mrs Lee, Chief Executive Officer of Cosmo Restaurants Sdn. Bhd (middle) and Burger King team during the launch of the campaign at Burger King Seksyen 13, Shah Alam.

Customers can take turns spinning the wheel for a chance to win vouchers for a free side, drink, or meals to redeem at their closest physical Burger King store with no purchase required. For every slot, limit up to 100 redemptions only.

Burger King is launching an exciting microsite game available from February 1st to 29th, where customers can unleash their creativity in building their Lucky Burgers and win some digital vouchers which can be redeemed in any Burger King outlet. 

Additionally, participants can also join our online contest by uploading their lucky receipts to stand a chance to win enticing gold prizes, including the grand prize of 3 x 10g Gold Coins and the first prize of 8 x 1g Gold Waffles. Customers can access the Burger King games here: https://luckyyourway.burgerking.com.my/ 

Mrs. Lee, Chief Executive Officer of Cosmo Restaurants Sdn. Bhd, shared her enthusiasm for the Chinese New Year celebrations, stating, “At Burger King, we take great pride in embracing the diverse cultural traditions of the Lunar New Year. Our ‘Lucky Your Way’ set meals reflect our commitment to providing not just a meal but a memorable experience that spreads joy, luck, and prosperity throughout our community.

The Lucky Your Way set will be available at all Burger King locations nationwide and can also be ordered through selected food delivery platforms. For more information about Burger King® and its ongoing promotions, please visit https://www.burgerking.com.my/.

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