From 11 March to 14 April 2024, Pavilion Kuala Lumpur shines bright for its ‘Radiant Raya’ celebration, capturing the beautiful history of Malay textiles, culture, and the beauty of crystals.
Drawing inspiration from the celestial beauty of the night sky, ‘Radiant Raya’ at Pavilion KL promises to be an unforgettable experience through a tapestry of light, colour, and culture. From the twinkling stars to the giant crescent moon displayed in the Centre Court, every detail sparkles with splendour.
In partnership with renowned jewellery brand Swarovski, Pavilion KL welcomes the festive occasion with an early celebration of Hari Raya with a grand pop-up.
Shoppers will have the opportunity to marvel at the stunning crystal decorations around the Centre Court, including four vibrant installations in the shape of an octagon which is an emblematic Swarovski symbol.
For the first time ever, shoppers can also explore the exclusive range of Swarovski’s limited-release items featuring unique collectibles from the Creators Lab, such as the AQUAZZURA Aura sandal, Phileo 005 Crystal Derby shoe, Swarovski Tiara that lit up debutantes at the 2024 Vienna Opera Ball, and a colossal 20kg Chaton Swarovski crystal – the first and largest in Southeast Asia. These gorgeous pieces are only available exclusively at Pavilion KL.
For a more immersive experience, a shimmering dress studded with over 83,900 Swarovski crystals designed by designer Rizalman Couture and curated scarves by Bawal Exclusive are also up for display exclusively at Pavilion KL.
Additionally, shoppers can visit the Ramadan Bazaar booths at the Centre Court to purchase their Raya necessities, from fashion to gifting to food.
They can then visit the Swarovski’s booth to have their purchases embellished for free before visiting the experiential photobooths to capture memorable moments and commemorate a dazzling Ramadan experience.
In celebration of Malay heritage and textile, Pavilion KL has partnered with renowned Malaysian fashion designers Datuk Radzuan Radziwill and Yayasan Tuanku Nur Zahirah, the royal patronage of Sultanah of Terengganu, Sultanah Nur Zahirah, to showcase their collection of designs along the Pavilion KL Spanish Steps.
Shoppers can explore The Local Heritage Fabric Exhibition, featuring an array of national heritage local fabrics, such as batik and songket tenun, styled by participating colleges including UITM Shah Alam, UITM Perak, Raffles College, Taylor’s College, and more.
To enhance the festivities, Yayasan Tuanku Nur Zahirah will also be hosting several demonstrations from Islamic calligraphy (16 and 17 March), batik making (6 and 7 April), and traditional dance performances from Artisan Malaysia (23, 30 and 31 March) from 3pm to 4pm, to wood carving (30 and 31 March) from 4pm to 5pm.
Meanwhile, shoppers can explore the various pop-ups around the mall – from YSL Beauty’s ‘Embrace The Night’ Podium (4 March to 16 April) at the Main Entrance where shoppers can discover the brand’s iconic scents, make-up and limited-edition gift sets.
Check out their digital immersive photo booth to capture the moment and redeem a Fragrance Discovery Kit after registering as a YSL Dare & Love Member.
At the EH! Photo-worthy Raya Lounge on Level 5 (30 March to 14 April), shoppers can win exclusive giveaways and attend styling and beauty workshops by Buttonscarves and Yves Saint Laurent.
On another note, Coach brings its timeless icon to life in the form of a larger than life Quilted Tabby bag installation at the Main Entrance of Pavilion KL for its immersive ‘Bespoke Ramadan’ pop-up (14 March to 14 April).
Featuring decorative motifs such as stars and crescent moons in quilted patterns, shoppers can visit Coach’s immersive digital art experience and receive a cart offering complimentary pre-packed dates as a weekend exclusive giveaway.
A digital gamification experience designed exclusively for the festive season will also be unveiled, allowing shoppers to participate for a chance to win an all-new Quilted Tabby bag.
Throughout the campaign, Pavilion KL will be embracing the spirit of generosity with amazing shopping rewards in partnership with Maybank, Pavilion KL’s banking partner.
Shoppers will receive exclusive Pavilion KL Raya packets with every RM150 or RM100 spent in a single receipt at all specialty stores at the mall when using a Maybank Credit or Charge Card.
On top of that, they also have a ‘Buka Puasa Special’, where shoppers can redeem RM20 EL&N London cash vouchers with RM300 spent in a single receipt at all specialty stores and F&B outlets.
Last but not least, shoppers can redeem a set of crystal glass cups (2 pieces), and a crystal glass bowl with a stand, along with Pavilion KL’s exclusive Raya packets with every RM1,500 and RM2,500 spent respectively in a single receipt when using a Maybank Credit or Change Card.
For more information on ‘Radiant Raya’ activities and promotions, visit pavilion-kl.com, check for real-time updates on Facebook and Instagram, or contact Pavilion KL’s Concierge at 03 2118 8833.
