UNIQLO presents a new unique collaboration between Andy Warhol (1928-1987), a seminal figure in 20th-century art, and KAWS, a leading artist in contemporary art.
Combining iconography from both artist’s well-known bodies of work, the collection gives everyone an opportunity to feel close to their art.
The new UT (UNIQLO T-shirt) collection commemorating the KAWS + Warhol exhibition currently on view at The Andy Warhol Museum in the United States, which will also tour internationally.
An art book for the KAWS + Warhol exhibition will also be available exclusively at UNIQLO stores and through uniqlo.com in advance of the publisher’s general release.
KAWS in a statement stated: “I am pleased to be launching the KAWS + Warhol exhibition catalogue exclusively with my longtime partner UNIQLO.
“I am humbled to have the opportunity to show my work alongside Andy Warhol, a visionary whose art continues to inspire generations”.
KAWS
“To celebrate the occasion, UNIQLO is releasing a capsule collection that places our work together, mirroring the way the exhibition at The Andy Warhol Museum displays our work side-by-side,” he added.
Capsule collection from sweats to jackets
The KAWS + Warhol UT Collection, available in full exclusively at UNIQLO, was made in collaboration with The Andy Warhol Foundation for the Visual Arts, which has for many years continued Warhol’s legacy by presenting art to the world through commercial products created with UNIQLO.
The wide range of designs feature KAWS’s popular characters together with Warhol’s famous imagery. Along with T-shirts, the capsule collection includes sweatshirts, coach jackets, socks, tote bags, and a kids’ lineup.
All customers, from adults to children, can enjoy the worlds of KAWS and Andy Warhol.
Art book global pre-release
An art book for The KAWS + Warhol exhibition will be available exclusively at UNIQLO stores nationwide and the UNIQLO online store in advance of the publisher’s general release.
This new book showcases the art of KAWS and Andy Warhol side-by-side, drawing comparisons and new meanings between two of the most popular artists of the modern era in a way that has never been done before.
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The substantial content includes an interview with KAWS, essays by art historians and curators, and installation views from the exhibition.
Customers who purchase the book from UNIQLO will also receive a limited-edition shoulder bag as a gift.
UNIQLO will also conduct a social media campaign that gives customers the chance to win a copy of the art book autographed by KAWS.
Display featured at Uniqlo stores worldwide
Furthermore, a huge display of KAWS’s “COMPANION” and reproductions of Warhol artwork featured in the apparel collection will be featured at UNIQLO stores around the world.
In Malaysia, the display will be available at the UNIQLO Fahrenheit88 store starting August 8.
Collaboration Overview
