In celebration of the 67th Malaysian Independence Day (Hari Merdeka), L’Occitane Malaysia has teamed up with local singer-songwriter and actress, Aisha Retno, to unveil the “Big Little Things” song, a recycling anthem which aims to rally all Malaysians to join L’Occitane’s ongoing efforts in #ReducingWaste.
“BLT,” or Big Little Things, signifies L’Occitane’s recycling program launched in 2019, aimed at fostering a recycling lifestyle among Malaysians to curb single-use plastic waste.
It emphasizes making a significant impact on the environment through everyday actions. Make BIG impact on the environment with the LITTLE THINGS we do.
The Big Little Things song with its catchy beats and inspiring lyrics, aims to ignite a nationwide movement towards sustainable living.
BLT Lah with L’Occitane Malaysia & Aisha Retno Big Little Things Since its inception, over 67,000 Malaysians have embraced L’Occitane Malaysia’s recycling program, diverting more than 4.4 million beauty empties from landfills.
About Big Little Things music video
The song crafted for this music video is a harmonious blend of sustainability and innovation to further express and showcase L’Occitane’s Big Little Things campaign.
“We want to take our listeners on an adventurous soundscape journey by complementing the sound of recycled L’Occitane bottles and empties to craft the rhythm of this song without using conventional computer sounds.
We embraced the raw, tactile essence of these recycled materials to enhance and amplify the beauty of recycling through the song.
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The rhythm, driven by drums and percussion made from L’Occitane recyclables, beats with an infectious energy, embodying the spirit of eco-conscious artistry and communal creativity.
The music video also features a talented array of volunteers, celebrating a vibrant diversity.
“Reflecting the inclusive spirit of the L’Occitane community, we wanted everyone to feel a sense of ownership and pride in the campaign.
“This collective effort underscores our commitment to showcasing the beauty of diversity, sustainability, and the power of community in bringing the Big Little Things campaign to life.”
Merdeka campaign to collect 67,000 beauty empties
To amplify this initiative, L’Occitane proudly launches a national campaign this Merdeka, inviting Malaysians of all walks of life to unite and collect 67,000 beauty empties within 45 days, from July 12th to August 31st, 2024.
This campaign not only champions sustainability but also cultivates a sense of community and shared environmental stewardship.
Additionally, enthusiasts can also groove to the #BLTlah recycling dance parody during this period, and for those who have tagged us on social will stand a chance to feature on L’Occitane’s official social platforms, celebrating this inspiring movement.
Join L’Occitane in reducing waste and embracing the spirit of “BLT Lah” in all our endeavors.
The song is now available at the below platforms:
Instagram: https://www.instagram.com/p/C9TvqmxPYWi/?hl=en
Tiktok: https://www.tiktok.com/@loccitanemy/video/7390594557907324178?lang=en
Youtube: https://www.youtube.com/watch?v=r4pX267ZB10
Spotify: https://open.spotify.com/track/0TZacdF25jyDCGHTEFxs5F?si=3_rOBCfqRISmmZoh7Nn4nQ
Facebook: https://www.facebook.com/loccitane.my/videos/490863326926194
