Global prestige skincare brand SK-II is unveiling a new chapter this September with the launch of its brand campaign, ‘One & Only SK-II.’
The campaign reaffirms SK-II’s identity as a Timeless Skincare Icon, spotlighting its signature ingredient PITERA™ and longstanding philosophy of empowering women to embrace their bare, authentic selves.
To bring this message to life, SK-II proudly announces actress Mun Ka Young as its new Global Brand Ambassador. As the first Korean ambassador in several years—and the brand’s first new global face since 2022 —her appointment marks a significant moment in SK-II’s brand journey.
Celebrating her 20th year since debut, Mun Ka Young has built a wide-ranging acting portfolio from childhood to adulthood, spanning across genres with consistency and depth.
Recently, she also debuted as an author, showcasing a reflective and grounded persona. Her deliberate, long-term approach to her career resonates deeply with SK-II’s enduring values and its belief in the power of authenticity.
The new campaign will unfold across three episodes, capturing the journey of PITERA™’s discovery, Mun Ka Young’s own experience with the essence, and SK-II’s legacy of time-defying skincare.
Filmed unscripted, each story offers a raw and intimate glimpse into her world, delivering SK-II’s message through her eyes—with a modern and personal voice.
“Using SK-II has helped me feel more comfortable in my bare skin,” said Mun Ka Young.
It gave me the confidence to show my true self—and it’s become an irreplaceable part of my daily routine. Once you experience it, it’s hard to let go.”
Mun Ka Young
An SK-II spokesperson added, “SK-II isn’t just timeless because of our legacy—it’s because of the transformative power of our products, proven over time. Mun Ka Young is the ideal partner to represent our philosophy of ‘Bare skin is the most authentic me’ in a way that feels deeply modern and true.”
The full campaign films will be released starting early September on SK-II’s official channels, offering a fresh take on PITERA™ and a renewed vision of beauty—timeless, authentic, and uniquely SK-II.
