Pandora Malaysia celebrated the launch of its captivating Summer Collection with a vibrant selection of charms, rings, and bracelets perfect for summer adventures.
The Summer Collection features three standout sub-collections: Pandora Essence, Pandora Moments, and Pandora ME. Each sub-collection uniquely captures the spirit of summer, from the freedom to embrace natural forms and fluid lines to the inspiration drawn from the untamed beauty of nature and meaningful summer adventures.
Pandora Essence
A new collection defined by organic contours and sculptural shapes. Inspired by the free-flowing forms of nature and taking cues from Nordic design aesthetics, the all-new collection represents the freedom to embrace natural forms and fluid lines in everyday style, resulting in a completely new design aesthetic which is a first for the brand.
“We are very excited to introduce a new collection with an inherently organic design aesthetic”.
SVP Creative Directors at Pandora, Francesco Terzo and A. Filippo Ficarelli
They also said: With PANDORA ESSENCE, we want to represent the idea of freedom, while creating sensual designs that invite to touch. Nature was an important inspiration, yet we wanted to take this in a more specific direction that touches upon Pandora’s DNA”
Featuring a great variety of dynamically shaped earrings, the collection includes round huggies, organically-shaped hoop earrings, and baroque cultured pearl drop earrings, combining bold and simplistic styles in its design.
The rings and necklaces from the collection are perfect for stacking and layering, with highlights including the organically shaped Stacking Ring, Cultured Pearl Collier Necklace, and organically shaped Circles T-bar Necklace. The new 50-piece collection is meticulously crafted with durable materials like sterling silver and 14K gold plating, complimented by high-quality craftsmanship and cultured pearls.
The PANDORA ESSENCE collection will be available online and in store from 23rd May 2024 with prices starting from RM199.
BE WILD, BE LOVE
Pandora invites you to embrace the untamed beauty of summer. More than a season; it’s a feeling, a mood, a moment to come alive and be open. Inspired by the vibrant colours and lush vitality of summer, the new collection captures the essence of the season, encouraging wearers to embrace adventure and forge their own path.
This collection is a celebration of the awe-inspiring beauty that surrounds us. Just as the sun’s rays filter through the jungle canopy, revealing unseen corners, summer illuminates our own hidden potential. We want our wearers to feel empowered and inspired by the wild spirit within.
The collection features a kaleidoscope of vibrant colours, including emerald greens, deep blues, and earthy browns, mirroring the lush foliage and the colours found within the ecosystem. Each piece is designed to embody the elements of summer, such as light, warmth, connection, and freedom, which feel like love in the season. Pandora also invites you into an evocative coastal world with its campaign dedicated to beauty, long hot days, and summer rays.
The campaign captures warm, and joyful portraits with a look that expresses strong summer energy, embodying what it is to BE LOVE in summer with pure optimism, romance, and radiance. Pandora’s Summer Collection is a testament to the belief that jewellery is not only beautiful but also meaningful – offering pieces that not only capture the spirit of summer but also serve as a reminder to embrace the wild spirit within.
Dolla Shines in Pandora Malaysia Summer Event
The highlight of the event was an electrifying music performance by Malaysia’s sensational girl group, Dolla.
Known for their dynamic stage presence and chart-topping hits, Dolla set the perfect summer mood, leaving the audience in awe and craving more.
Happening at Alva, KL recently, the event showcased the brand’s latest offerings and brought together medias, influencers and Pandora fans for an afternoon filled with excitement, style, and summer vibes.
Winnie Chan, General Manager of Pandora Malaysia, eloquently highlighted the evocative coastal world that the brand aims to capture this season, emphasising the beauty of long, hot days and the magic of summer rays.
Guests were warmly welcomed with an inspiring introduction to the essence of summer and how it resonates through Pandora’s newest collection.
